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This web page thewellguru.com has the following in the web page, "Done Right, Contact AFS Today! Water Filtration Done Right." We saw that the website also stated " Family Owned and Operated Since 1980." It also said "COM! HOME OF THE WELL GURU, WHOLE HOME WELL FILTRATION SYSTEM. If you are on well water you need a properly engineered system;. Tailored to your specific well water. 37 years of Excellence and thousands of systems sold. We do what we promise. Compare our track record to any of our competitors that also sell nationally,." The header had well water filtration as the highest ranking optimized keyword. It is followed by well water, water filtration, and WELL WATER which isn't as ranked as highly as well water filtration. The next words thewellguru.com used was WATER WELL. FILTERS FOR WELL WATER was included but will not be understood by search engines.